What is it?

When your content delivers exactly what your audience is looking for and where they're looking for it, you can gain traffic, foster engagement, and nurture them to action. Content marketing is a strategy to publish relevant, valuable, and consistent information in order to pose as the expert in your field. Positioning yourself as the industry expert will ultimately drive more results for your business, whether it be sales, awareness, or another goal. Public relations is an overlooked strategy on the local level.

Having a good relationship with local media, and therefore being interviewed or lending your expertise on a variety of topics gives your brand credibility, sets you apart from the competition, and ultimately drives more profitable results. Blogs are a great way for site visitors to hear your companies voice. New content gives your customers a reason to come back to your site, and consistently creating original content greatly improves your SEO.